Wednesday, September 2, 2020
How much can Marketing Mix be effectively Standardized - Essay Example More significantly than the nuts and bolts of the showcasing blend for an association is the capacity to utilize inventive devices and ideas that will enable a business to mark character to stand apart from others. The capacity to utilize imagination is one that needs to adjust with the central standards of a showcasing blend to assemble a viable battle. The advertising blend started to be fused into organizations toward the start of the mechanical unrest, explicitly to arrive at various sorts of clients and the necessities that were a piece of this. As the showcasing blend created, it had the option to make a particular intrigue to business brand items and administrations. All the more critically, it had the option to assist clients with perceiving the various brands that were utilized using correspondence of the item and various degrees of usage for a publicizing effort. To do this successfully, advertisers started to utilize an essential structure that had the option to characterize precisely what a buyer was searching for as far as publicizing. The organization, contenders, colleagues, clients and setting are the five components that are regularly considered with promoting and give a more grounded premise to making esteem. From the various components, advertisers can make a more grounded set of strategies and open doors for the r ight sort of publicizing and promoting (Chernev, 8, 2007). From the fundamental idea of the advertising blend, are a few advertisers that have built up the particular components that are utilized to guarantee that correspondence is given through a lot of equations. The various degrees of execution that are utilized are partitioned explicitly by the primary and central rules that make a particular showcasing plan. The most normalized alternative that is utilized for those that are utilizing the advertising blend is known as the 4 Ps. The first Ã¢â¬Å"pÃ¢â¬ represents
Saturday, August 22, 2020
The historical backdrop of the American country has been clearly set apart with numerous milestones lawful translations of its constitution. The instance of New York Times versus Sullivan is one genuine case of milestone cases which significantly changed the political thinking about the American populace. It is obvious from the basic procedures of the Supreme Court looking into the issue that the lawful comprehension of the first and fourth corrections of the common right bill isn't to permit any recuperation for media reports except if the complainant can adequately demonstrate demonstrations of malevolence when making the abusive report (FindLaw, 2010). This is the thing that denoted the numerous chronicled thanks of the media opportunity in our legitimate equity framework. It is for sure an immediate consequence of this 1964 decision that the media gain opportunity to adequate spread the procedures of social liberties development consequently supporting in the acknowledgment of a definitive consideration of the dark AmericanÃ¢â¬â¢s right to the social equality in the American constitution. This paper is composed as a basic examination of the New York Times versus Sullivan and how it obviously changed political deduction in America. The creator first gives a scientific conversation on the fundamental realities introduced for the situation. A conversation on how the case set a trend for open authorities and how that is simply one more interesting point for open considers coexisting with governmental issues is additionally given Summary of the New York Times versus Sullivan case 1. The preliminary courts judgment The instance of New York Times versus Sullivan included a case by New York Times in a promotion that the capture of Martin Luther lord junior was a crusade to bargain his endeavors in urging the blacks to cast a ballot (FindLaw, 2010). The advert asserted that the Montgomery police had been supposedly coordinated their demonstrations against understudies who were engaged with the social liberties showings. The prompted the documenting of slander body of evidence against New York Times by Sullivan, a chief in the police division at Montgomery (Shah and Anderson, 2007). It is anyway here to be clarified that the advert was not straightforwardly referencing Sullivan however Sullivan guaranteed that it was focusing on him since he was the main oversight of the police office in Montgomery. he low court preliminary appointed authority in Alabaman saw the New York Times as blameworthy of submitting a real malevolence slanderous explanations against an open official and requested them to pay Sullivan harm commendable a large portion of a million US dollars. 2. The Supreme CourtÃ¢â¬â¢s judgment and its appearance on the first and fourteenth amendment It is anyway to be understood that the New York Times didn't acknowledge the lower court juryÃ¢â¬â¢s judgment along these lines constraining to document an intrigue with the preeminent court in the mission understanding a reasonable and just judgment (Tysoe, 2008). At the Supreme Court, the adjudicators unmistakably affirmed that the arrangements of the main alteration of the social liberties bill didn't permit an open official to be conceded harms for criticism except if the person obviously demonstrates that such explanations were made will real malevolence against them. As yet refering to the fourteenth amendment to the constitution, the court precluded that the states isn't obliged to grant harms for maligning to an open workplaces dependent on misrepresented cases except if the officials adequately demonstrates genuine malevolence in the announcements (Shah and Anderson, 2007). It is additionally obvious from the procedures at the Supreme Court that an individual articulation can never its insurance under the American constitution regardless of whether it shows up as a paid advert. The adjudicators guaranteed that it isn't the motivation behind the legislature to pass judgment on reality and that an open official should live to take pundits from the open except if they can adequately confirmation vindictive acts in the announcements (Write and Lidsky, 2004). It was clearly asserted that any demonstration of permitting Sullivan to be paid harms for inadequately qualified cases of noxiousness could go about as a proviso for trading off any future pundits to open officials. Still to be noted here is the way that such any demonstration could extraordinarily bargain veritable pundits inspired by a paranoid fear of terrorizing, a move which could clearly bargain the equitable and reasonable arrangement of administrations by open officials to the overall population. It depends on this reasons the Supreme Court governed against the lower courts administering in this way preferring New York Times. How New York Times versus Sullivan set a trend for open authorities The primary exercise is that it turned out to be obviously certain that an open authority is dependent upon open analysis. It is very obvious from existing chronicled data that the acknowledgment of just and reasonable principles and guidelines in the American country has never been without social developments. Still clear is the way that such acknowledge were vigorously undermined with open office power obstructions (Wright and Lidsky, 2004). The common right development of the twentieth century is no exemption to this. It depends on this thinking and by applying the standards of end by adequate thinking that the 1964 understanding of the American constitution served to ensure the political first class or potentially open authorities from forcing power to people in general. Another change that was brought by the effect of the New York Times versus Sullivan case deciding is that the political world class in the network must be good examples (Tysoe, 2008). It is found in the procedures of the Supreme Court deciding that open authorities ought to be available to pundits from the open space. This was made to accentuation the way that such are the pioneers who should lead the American country to the following degree of decency and equity for all in the general public. It was distinctly by imparting the way that the overall population has a sacred option to scrutinize their pioneers that political remarks made by pioneers are dependent upon self risk. This is the thing that has made the political tip top of the American country aware of the sacred arrangements subsequently adequately acknowledging more prominent degrees of equity and decency in the general public (Melbourne University Law Review, 2001). Still demonstrated by the case is the way that adequately demonstrate of criticism by genuine noxiousness is a definitive purpose behind guaranteeing legitimate granting of harms (Melbourne University Law Review, 2001). The procedures at the Supreme Court unmistakably settled that the sacred insurance of guaranteed explanation can not be discredited because of the way that such have been communicated with regards to a paid ad. This unmistakable makes open authorities subject to demonstrating of real malignance in their harm guarantee suits. It is to be plainly noticed that most evident articulation which go to the media can be effectively contested by the source (FindLaw, 2010). Be that as it may, the topic of whether to get slanderous harms stays subject to the arrangement of considerable proof demonstrating genuine perniciousness in the introduction of the articulations. How New York Times versus Sullivan is simply one more interesting point for open considers coexisting with governmental issues The decision on account of the New York Times versus Sullivan likewise ingrained the exercise that nobody in the American land is over the standard of law as gave in the constitution. Clear from the decision of the lower court, it very well may be guaranteed that the jury sort less proof to make the judgment for Sullivan (Wright and Lidsky, 2004). This could be firmly ascribed to the way that the legislature was out to control the movement of the Martin Luther King drove social liberties development. It is anyway obvious from the Supreme Court judgment that regardless of such past decisions working on it the established arrangements must be regarded and applied similarly to all in the general public (Melbourne University Law Review, 2001). The arrangement for demonstrating genuine malignance for pay of criticism of an individualÃ¢â¬â¢s notoriety ought to similarly regard all even the politically advantaged in the general public. It is this that made political impact on equity arrangements moderated hence regarding the standard of rule as reflected in the sacred arrangement for autonomy of the legal executive. Another exercise from the case is that of restricting case for granting harm because of implied slanderous discourse (Tysoe, 2008). From the ad that prompted the criticism guarantees by Sullivan, it is very evident that it professed to be the beginning of another example of present day opportunity. As indicated by the decision of the Supreme Court, it is very evident that the constitution adequately secures the human right to discourse. It is because of this that it found no adequate case of maligning in SullivanÃ¢â¬â¢s asserts because of the way that the understudies include were being denied of their sacred right to discourse (Shah and Anderson, 2007). It depends on this thinking the decision changing our political ways to deal with intelligent our sacred right to discourse. The last exercise from the case deciding is that it clarified that opportunity of the press must be regarded. It is to be noted here that the sole obligations of the media is to give news to the overall population on events around them. It is because of this explanation that any demonstration of bargain quality and precision of such news must be relieved. Still to be comprehended here is the way that the commercial distributed by the New York Times was made for administering the reasonable and only execution of the basic requests of the social liberties development (Melbourne University Law Review, 2001). This is the thing that made the decision an incredibly political impact blow in common issues. Still acknowledged from the decision is a definitive acknowledging of opportunity of press. To be sure the New York Times versus Sullivan prompted the insurance of the media against terrorizing in covering the social equality movement.Ã It is in this manner clear that the decision changed the discernment the political and open authorities had with respect to the media in the general public. Taking everything into account, it has been plainly settled that the Supreme Court administering on account of the New York Times versus Sullivan denoted the first light o
Friday, August 21, 2020
Does globalization mean weÃ¢â¬â¢re being adapted into considering just CNN or Al Jazeera when fiasco strikes and we need itemized updates on an occasion? Indeed, likely, on the grounds that numerous media in the Arab world miss the mark regarding the undertaking of giving great, exact, news thatÃ¢â¬â¢s to the point. Would we be able to confront globalization? Would it be advisable for us to be a piece of it? What devices would we be able to control to further our potential benefit? What job would women be able to play in globalization of the media? Do they face obstructions? DoesnÃ¢â¬â¢t it hurt us when outside columnists report wrong data about us? ShouldnÃ¢â¬â¢t we help them by making it simple to get the correct data and not fall into a similar snare of doing to them what they do to us? 1. Requirement FOR UNDERSTANDING and BALANCED INFORMATION ON BOTH SIDES: We need more media that can comprehend our social foundations and cultural needs on the two sides of the social partition Ã¢â¬ for example those that find some kind of harmony between exact data and comprehension of the storyÃ¢â¬â¢s foundation. Very frequently correspondents are parachuted into a nation to cover a hot story without having strong establishing in the subject. This applies to Arabs just as Americans and Europeans. IÃ¢â¬â¢ve witnessed it in numerous nations and we have to redress that. U.S. what's more, European journalists frequently show up on Arab shores with no idea of whatÃ¢â¬â¢s occurring in the nation or the district, next to zero information on Arabic (or French) and anticipating that everybody should comprehend them in English, for instance. Some donÃ¢â¬â¢t get their work done and donÃ¢â¬â¢t read about the foundation that prompted late clashes, as though they exist in a vacuum. ItÃ¢â¬â¢s a significant disappointment on their part. An American journalist I know was too frightened to even consider entering Tripoli (Lebanon) during one of the major firefights of the Lebanese common war, took a taxi to the edge of the city, saw a few trades from a separation, ran back to Beirut, documented the story with a Tripoli dateline and continued to detail the seething fight which he never truly observed. There are numerous such stories from everywhere throughout the world. ThatÃ¢â¬â¢s an extraordinary insult to the perusers, watchers, audience members and programs. 2. THE GENDER PROBLEM: On the sexual orientation front, an Arab lady columnist might be fortunate to cover a similar news as a man, yet she canÃ¢â¬â¢t anticipate a similar compensation. Why? Ã¢â¬Å"ThereÃ¢â¬â¢s a roof ladies canÃ¢â¬â¢t enter in media and government,Ã¢â¬ says May Kahale, a veteran columnist and media counsel to previous Lebanese president Elias Hrawi. Mona Ziade, news manager at The Daily Star in Lebanon, takes note of that womenÃ¢â¬â¢s inclusion of governmental issues and different Ã¢â¬Å"serious issuesÃ¢â¬ is genuinely later and keeps on raising male doubts. Which is the reason ladies need to endeavor more enthusiastically to substantiate themselves and submit to extremely proficient norms to be paid attention to, and be regarded. As indicated by Dr. Mohammad Ibrahim Ayesh of Sharjah University, the odds of Arab ladies in the media are as yet constrained contrasted with men and the absence of chances for proficient development is a significant depressant they face in media associations. He credited this to customary generalizing of ladies in the media as shoppers just worried about magnificence and design and coming up short on the capacity to think and decide. Another snag is that media work requires adaptable hours and versatility, which regularly clashes with the duties of wedded ladies, who have kids and homes, he included. Why donÃ¢â¬â¢t we have accounts of ladies who have prevailing in this field featured in our own media? Why donÃ¢â¬â¢t we make them accessible to outside media in their own dialects? It doesnÃ¢â¬â¢t take virtuoso, a tad of exertion. I spent numerous years covering the Pentagon (notwithstanding the White House, State Department and Congress) and delighted recorded as a hard copy on barrier and security issues, concentrating on weapons, fast arrangement powers, low force fighting, fear based oppression and atomic multiplication. Authority of dialects is significant. ItÃ¢â¬â¢s helped me by and large. Understanding Farsi (with my order of Arabic) helped me main stories in Tehran; realizing Greek empowered me to interpret the Cyrillic letters in order while on task in Moscow and keeping in mind that living in Cyprus; and being familiar with French has served me in numerous areas, similar to North Africa and somewhere else. Thinking and talking in EnglishÃ¢â¬â¢s numerous varieties is my quality. On the off chance that ladies are to substantiate themselves in the field Ã¢â¬ and many have exceeded expectations throughout the years Ã¢â¬ they ought to get their work done, and that's only the tip of the iceberg. They should continue pushing that official unattainable rank by being specialists in regions not considered Ã¢â¬Å"womenÃ¢â¬â¢s issues.Ã¢â¬ 3. HOW ARAB MEDIA SHOULD COUNTERATTACK: On November 26, the Arab League opened a two-day gathering to talk about how to manage the worldÃ¢â¬â¢s energy to compare Islam with psychological warfare and began a store with an underlying $1 million gift to back research and productions to advance discourse among human advancements. ThatÃ¢â¬â¢s extraordinary, however we have to guarantee the accessibility of satellite communicates (for the most part in English), great utilization of the Internet, and a multitude of lucid communicators who can pass on the thoughts of harmony, regular humankind and decency to all in non-explanatory language, short solid chomps and digital kilobits. Bedouin media need to counter-assault, yet I would contend that to do as such, they should act definitively, speedily and soundly. The Detroit Free Press, distributed in the city with the United StatesÃ¢â¬â¢ most focused Arab-American populace, is attempting to more readily comprehend and clarify issues concerning Arab-Americans and Muslims. It has a rundown called Ã¢â¬Å"100 Questions and Answers About Arab-Americans: A JournalistÃ£ ¯Ã¢ ¿Ã¢ ½s GuideÃ¢â¬ to help with progressively exact journalistic depictions of Arab-Americans, their experiences, culture, religions. The Florida-based Poynter Institute, which has some expertise in media matters, ran an online article called Ã¢â¬Å"Understanding RamadanÃ¢â¬ with connections to different destinations columnists could use as assets. Similarly great were two highlights in the Seattle Times Online called Ã¢â¬Å"Understanding TurbansÃ¢â¬ and Ã¢â¬Å"Interpreting VeilsÃ¢â¬ with delineations and depictions of hats worn by men and spreads for ladies. We ought to have such data convenient to give our media contacts. Talking on Arab-American points of view on the counter psychological warfare war, the leader of the Arab-American Institute in Washington, James Zogby, conveyed the Secretary of StateÃ¢â¬â¢s Open Forum address in December, taking note of that his locale can assume a spanning job in the Middle East. Ã¢â¬Å"We comprehend the truth of the region,Ã¢â¬ he said. Ã¢â¬Å"We likewise need to have contribution to the conversations about how we approach the Middle East.Ã¢â¬ So what do perusers in America, for instance, truly need? Pam Johnson composes on the Poynter Institute site that worldwide news needs importance. Ã¢â¬Å"For numerous Americans, what occurs in the Middle East, Western Europe, Great Britain, Afghanistan, the Indian sub-mainland, and the remainder of North America currently is a subject of extraordinary interest,Ã¢â¬ she said. Ã¢â¬Å"Similarly, occasions in the United States that are identified with the U.S.- drove Ã¢â¬ËWar on TerrorismÃ¢â¬â¢ take on more prominent importance.Ã¢â¬ The Columbia Journalism Review of November/December 1997 ran a story entitled Ã¢â¬Å"Reporting Foreign News: Who Gives a Damn?Ã¢â¬ Creator James F. Hoge, Jr. composed that with the exception of the breakdown of the Soviet Union in 1989-90, the inclusion of universal news in American media had consistently declined since the late seventies, when the virus war lost its feeling of fast approaching peril. The explanation: A world less threatening to America is less newsy, he revealed. Or on the other hand as one TV official stated, Ã¢â¬Å"sunshine is a meteorological forecast, a furious tempest is news.Ã¢â¬ Writers have likewise overlooked students of history, composed Charles Bowen in Editor and Publisher. He highlighted another history-rich site called History News Network (www.historynewsnetwork.org) as a possibly ground-breaking asset, giving connected features to its most recent investigations. ShouldnÃ¢â¬â¢t the Arab World have something like fill its needs? George Krimsky, a veteran outside journalist and editorial manager with the Associated Press, who currently has a counseling firm, co-composed an exceptionally helpful book called Ã¢â¬Å"Bringing the World Home: Showing Readers Their Global Connections.Ã¢â¬ ItÃ¢â¬â¢s a priceless asset for Americans who donÃ¢â¬â¢t see a connection between their own terraces and the universe on the loose. Middle Easterners can help by discovering joins between what intrigues Americans and their own locale. It just requires schoolwork, research, and steadiness. A few associations grant columnists for the work they do and chances they take to advise us about whatÃ¢â¬â¢s occurring on the planet, or even in our own neighborhoods. We should bolster these honors and make commendable prizes. I was delighted to discover that the meeting of Arab news agenciesÃ¢â¬â¢ alliance which met in Doha in December suggested the foundation of the federationÃ¢â¬â¢s own web webpage in English and Arabic and another website to counter the negative picture depicted in the apparent battle against Arabs and Muslims. I might in any case want to see more references put forth to womenÃ¢â¬â¢s support in that attempt and notice of how the picture of ladies in the Arab world can be introduced in a positive light, not by means of generalizations. Ã¢â¬Å"Empowering Arab and Muslim ladies is the way to destroying fear based oppression at its sourceÃ¢â¬ was the feature of an article by Lebanese columnist Saad Mehio in The Daily Star Dec. 12, 2001. 4. Suggestions: Considering all that, here are my proposals for positive change: Ladies columnists ought to have realities prepared readily available, pose shrewd inquiries, be industrious without being upsetting, show irregularities in whatÃ¢â¬â¢s being said and done, docum
Friday, June 5, 2020
When you think of brand success stories, which brands come to mind? A list of the usual suspectsÃ¢â¬âAmazon, Apple, NikeÃ¢â¬âwill likely come up, but I've always felt that one brand was missing from the list: Metallica. That's right, the heavy metal band which started in the '80s and is still topping the charts today. Hear me out. Like Apple and Microsoft, Metallica grew from a small garage into a nationally recognized brand. They then leveraged that brand to become one of the biggest bands in the world. Their latest album, Hardwired... to Self Destruct, is their sixth consecutive album to debut at #1 on the US Billboard 200. In honor of their longevity, here are five branding lessons we can learn from Metallica's thirty-plus year career. Related: 5 of our brand identity heroes and what you can learn from them 1. Create your brand story Los Angeles in 1981 was not a welcoming scene for metal music. Metallica founders Lars Ulrich and James Hetfield could've easily slapped on makeup and started a glam rock band for quick success, but they had a passion for metal. They believed that if they stayed "real" and did what they loved, Metallica would be successful. Metallica have often been the antithesis of pop music, and their commitment to the anti-hero story at the start of their careers shot them into superstardom. By wearing rebellion on their sleeves, Metallica tapped into a bustling underground community of metalheads and the counterculture movement against glam rock that was dominating the mainstream. With this, Metallica gave themselves a storyÃ¢â¬âsomething their brand could stand for. Research suggests that consumers use brands as a form of self-expression, but it's nearly impossible to do that when a brand doesn't have a solid story. The Metallica logo evolved over time to mean something more to fans than just the name of the band; it became a symbol of rebellion. What does your brand logo mean to customers and prospects? Ulrich and Hetfield had a clear vision of what they wanted to communicate. Even though they made music for themselves, their ingenuity and raw emotion cut through the artificial noise of the '80s heavy music scene to make a big impact. Incorporating story into the brand enhances consumers' recall of a brand and its benefits. Brands can take advantage of their heritage by appealing to their brand story as a testament to their staying power. 2. Build on the relationship between your core customers and your brand Almost every brand has an easily identifiable "love group," core customers who serve as brand champions. The best way to maintain this relationship is to have an open dialogue with your love group and hear what they have to say. The Met Club is a perfect example of how Metallica keeps close to their core fans. Members of the Met Club are called "fifth members" of the band. Instead of treating email like a fishing lineÃ¢â¬âblasting out sales-optimized emails in hopes of scoring leads from a small percentage of engagementsÃ¢â¬âMetallica offer real value through their emails. Exclusive content, exclusive merch, pre-sale tickets, and free downloads all promote a feeling of community and of being an insider among the fanbase. What are you doing to reach your brand's love group? Insider programs, rewards, advisor panels, and surveys are all ways you can connect with your brand's supporters and hear them out. Not only will this foster brand loyalty, it will give you valuable insights on areas that need improvement. 3. Level-headed strategy succeeds over passion for the brand Why do some b(r)ands succeed when others do not? Is it pure talent, or are there other factors at play? Sometimes, the answer is chalked up to plain luck. Metallica definitely had some lucky breaks along the way, but their initial success was primarily driven by Ulrich's relentless work ethic and growth strategy. In the early days, Ulrich had no doubts they would be successful. In his view, success was not a matter of if, but when. We see this often in startups' early stages when talented founders follow their passions rather than evaluate their companies objectively. But putting that passion aside, Ulrich still had a growth plan: as long as they could get in front of an audience, their talent and ferocity would take them the rest of the way. By staying up until 2 a.m. every night making calls to European concert promoters (and not taking no for an answer), he secured exposure to a wide audience. The grueling tours certainly stoked the flames of the Metallica machine, but they still needed one big push over the edge to stardom. Surprisingly enough, that push would come from Sharon Osbourne. 4. Co-branding can boost your brand to new heights Ozzy Osbourne and his wife Sharon were quite the enterprising couple in the '80s, though one could argue that Sharon was the one behind the wheel. Looking to grow Ozzy's brandÃ¢â¬âhe'd left Black Sabbath for a solo careerÃ¢â¬âSharon hoped to increase the value of Ozzy's '86 tour by inviting other acts to open. One of those acts would be Metallica. The Ultimate Sin tour was a highly successful co-branding effort which boosted both bands. A paper in the Schmalenbach Business Review describes the benefits of co-branding: "Both brand extension and co-branding strategies attempt to strengthen the parent brand and extend customer value perceptions to a new product. However, a co-branding strategy might be more beneficial than a brand extension strategy, because a second brand can contribute a perception of additional value to both the co-branded product and the primary brand itself that the primary brand cannot achieve on its own." The symbiotic relationship between the two bands shows the effectiveness of co-branding. Ozzy (nearly 40 at the time) met his fans' expectations of a high-octane tour, while Metallica gained the positive associations that Ozzy's fans attributed to him. Or, to put it another way, Metallica was taken seriously in the metal world, while Ozzy brought his show some fresh blood. The two brands complemented one another perfectly. Co-branding is a common tactic used by brands all over the world. When introducing a new product into an existing category, brands often use co-branding to assure consumers of quality and earn their trust. This was apparent in Ozzy's tour, in which concert-goers were assured that Metallica would put on an unforgettable show, thus justifying premium ticket prices. 5. Brand consistency is more important than ever Over their decades-long career, Metallica's brand has expanded and changed. While many controversial decisions have been for admirably artistic reasons, the negative effects of brand inconsistency can be long-lasting. On the upswing of the eponymous album Metallica in '91, the band changed their looks and cut their hair. This aesthetic change accompanied a noticeable shift in their music as wellÃ¢â¬âalmost as if the band had been rebranded. The '96 album Load, which featured blues-inspired riffs in place of their signature staccato, left many core fans feeling alienated. Still, album sales grew as Metallica now appealed to a wider audience. The mainstream fans sustained Metallica's #1 album streak for two more albums, but after the controversial St. Anger in 2003, they realized they needed to return to their metal roots and win back core fans. Metallica turned to visual design and branding experts Turner Duckworth to create a familiar look and feel for their 2008 album Death Magnetic. Without even hearing the album, fans knew it would sound like classic Metallica by the logo used on the album cover and in promotional materials. This was highly significantÃ¢â¬â20 years had passed since this logo had last been used. By using brand signals to communicate the return to their sonic roots, Metallica once again broke into the #1 spot with Death Magnetic, in spite of brand inconsistency in previous years. Without it, fans wouldn't have known what to expect. This goes back to the original function of a brand: to convey quality and provide a medium for self-expression. With all their business success, I find it surprising that Metallica have never been featured on the cover of Forbes. The fact that four high school educated metalheads were able to build one of the biggest and most recognizable brands in the world is both astounding and inspiring, and it speaks to the power brands have to resonate with all of us. Enjoy this post? 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Sunday, May 17, 2020
Wednesday, May 6, 2020
Artificial Intelligence Vita Olmsted CMGT/556 - Enterprise Models June 24, 2014 Jeffrey McDonough Artificial Intelligence Artificial Intelligence (AI) is the branch of computer science, which concentrates on the intelligence of machines, and involves applying the principles of reasoning, knowledge planning, learning, communication, perception, and controlling objects to emulate the human brain. The most recognizable AI application is robotics from Hollywood cinema, and includes films such as; I Robot, Transformers, Wall-e, WarGames, A.I., The Terminator, Robocop, Iron Man, and Star Wars to name a few, which is fictional not an actual representation of AI. Robotics applications is only one of three aspects of AI, which also includesÃ¢â¬ ¦show more contentÃ¢â¬ ¦Examples include; Equipment Calibration Help Desk Operations Software Debugging Medical Diagnosis Design/Configuration - Systems that use existing constraints to help configure equipment components (Murugavel, 2014). Examples include; Computer Option Installation Communication Networks Selection/Classification - Systems that help users select options from large or complex sets of alternative (Murugavel, 2014). Examples include; Material Selection Delinquent Account Identification Information Classification Suspect Identification Process Monitoring/Control - Systems that monitors and controls processes or procedures (Murugavel, 2014). Examples include; Machine Control Inventory Control Production Monitoring Chemical Testing Neural Networks Neural networks emulate the human brainÃ¢â¬â¢s neurons, which is a mesh-like network of interconnected processing components. This allows the system to process numerous pieces of information at the same time, and can learn to understand patterns within the processes, which it can use to solve related problems on its own. Examples include; Military Weapons Systems Voice Recognition Check Signature Verification Manufacturing Quality Control Image Processing Credit Risk Assessment Investment Forecasting Data Mining
Tuesday, May 5, 2020
Question: Describe about the Case Study for Impact of Technology and Innovation in the Business Development Process. Answer: Introduction: Nowadays, the business development process is largely dependent on the communication process. Most of the business analysts have agreed with the fact that the healthy business communication process not only facilitates the organization to expand its business across the global platform but also contributes to developing its business execution process in an effective manner (Baltzan 2012). During the mid-century, the large organizations had faced several challenges to expand the business into the foreign market due to the lack of business communication. In the modern era, technical advancement has facilitated organizations to develop its business opportunities in an efficient manner (Somsuk, Wonglimpiyarat and Laosirihongthong 2012). By discussing the advantages of technology in the business communication processes, different factors can be highlighted including financial savings, expediency, and specialized employment. On the other hand, some of the benefits of the technology in busin ess are such as automation, enhanced sharing information, easier storage, easy marketing and promotion of the product, etc. However, organizations often face challenges in implementing the enhanced technology into the business due to lack of financial resources (Palo and Thtinen 2013). In this context, the different beneficial aspect of the innovative technology will be discussed in an appropriate manner. Different point of views of authors on this particular research topic will be highlighted. Main body: According to Davenport (2013), business communication and business development process are related to each other. Without developing the business communication process, organizations would not be able to obtain profitable outcome. On the contrary, Schoenherr (2012) has argued that the business communication process depends on different perspectives. With the involvement of the enhanced technology, organization could be able to increase its business opportunities within a short time frame. Dunning (2013) has discussed the fact that the lack of implementations of technology in the business, would create major difficulties for the organizations to retain the business growth in the competitive market. Onetti et al. (2012) have shared his views that the exponentially advancing technologies including sensors, networks, artificial intelligence, robotics, synthetic biology, 3D printing etc have been causing disruptive growth in the business. Consequently, these advanced technologies have been transforming the global business in an effective manner. On the contrary, Jussila, Krkkinen and Aramo-Immonen (2014) have highlighted the fact that the small and medium enterprises have been facing challenges in enhancing the business opportunity by adding the improved technology. According to a market survey, most of the small and medium enterprises are unable to deliver high performance in the business due to ineffective technological implementation. It has been seen over 60 percentage of the small industries have been facing challenges in developing the business opportunity due to the lack of financial resources. Hopkins (2012) has argued that without identifying the proper technology, organiz ations would not be able to implement that into the business. According to Bijker et al. (2012), during the mid-century, most of the organizations had faced challenges in enhancing the business effectiveness due to the traditional form of promotional activities. The traditional advertising was inexpensive and hence, it facilitates the small and medium organizations in promoting their brands across the global platform. On the contrary, the traditional advertising process is unable to expand the product information within a short timeframe. The technological advancement has facilitated the organizations in enhancing the promotional activity. Onetti et al. (2012) have discussed that the modern form of technology has shaped up the advertising process in an effective manner. It has been seen that without implementing the advanced promotional process, the organizations would not be able to improve their sales revenue. If an organization can obtain the high sales revenue from the business, it can easily include the new and enhanced technology in the b usiness. Soetanto and Jack (2013) have discussed different beneficial outcomes of the technology and innovation in the business. The advanced business technology can be categorized into two sections including the advanced software for business and improved hardware technology for business. Most of the small businesses have been utilizing the business software for developing their business opportunities in an effective manner. Some popular business software includes accounting software, time tracking software, planning software, business intelligence software, human resource management software, inventory management software, customer management software and supply chain management software (Duffy and Jonassen 2013). By involving these types of software, organizations can reduce the business problems as well as execute the tasks. The invention of business accounting software has facilitated the organizations in developing their business execution process in an effective manner. Over the past few years, a growing tide of journals, articles, and books are highlighting the impact of technology and innovation on the business development process. Most of the multinational organizations have been focusing on their market analysis process, as it allows them to identify the appropriate technology for the enhancement of the business. The effective business communication process indeed facilitates the organizations in developing their foreign relation. Consequently, organizations can extend their business to the large domestic market as well as the foreign market. Clarkson et al. (2013) have identified the fact that the limited global presence of the organizations is responsible for their limited market share. Due to the limited market share, the organizations often face challenges in including enhanced business technologies in the execution process. The market survey has identified the fact that the biggest advantage of the improvement of the technology in business communication is the financial savings. The particular process facilitates the small organizations to compete with large multinational companies in the global platform. For instance, before the voice of internet protocol, the organizations had faced several challenges in placing the long distance call. Organizations often try to improve their business development process through the implementation of the accounting software. The particular accounting software has improved the accounting department in an effective manner. Block and Keller (2015) have discussed that the financial management software improves the business efficiency and performance by simply focusing on different activities. In recent days, most of the organizations have been focusing on sales force enhancement for improving the business revenues. For enhancing the sales revenues, the organizations need to include the customer management software in the business. Lehoux et al. (2014) have discussed that the different t ypes of CRM software have been facilitating the organization in enhancing the customer management process. Without improving the customer management process, the organization would not be able to increase customer engagement and productivity in the business. Moreover, it boosts the rates and revenues in the business. By analyzing the previous literature review, it can be assessed that the business development includes some tasks and processes aiming at implementing and developing growth opportunities within the organizations. Ross (2016) has identified that the business development is a long-term process for enhancing the organizational performance in an efficient manner. The business development process includes different business requirements including sales, finance, marketing, managers and acquisitions, legislations, strategic management, etc. With the involvement of the enhanced technology, most of the discussed business requirements can be fulfilled in an effectual manner. Sometimes, organizations face challenges in understanding the current market demand. Consequently, they often invest in wrong technology. On the other hand, Haeussler, Patzelt and Zahra (2012) have argued that the larger and well-established companies involved in the technology related industry often focus on setting-up a nd managing strategic relationships, as it would facilitate them in building healthy relationships with third-party companies. Azma and Mostafapour (2012) have highlighted that the technological enhancement in the business facilitates in obtaining sustainable growth. Consequently, small and medium enterprises often face challenges in achieving the sustainable growth due to lack of implementation in the technology. Nowadays, some business development organizations have started facilitating the small companies in selling the complex products and technical supports for achieving their business growth objectives. Ross (2016) has suggested that the organizations facing financial crisis should obtain facilitation from other organizations. It has been seen that the organizations are often unable to target their audience properly. Consequently, they do not obtain high growth in the business. An effective business promotional strategy might be able to facilitate the organization in identifyi ng the audiences for the business. hence, it can be assessed that the technological advancement could provide a wide range of ideas for enhancing the sales in the business. Conclusion: It can be summarized that the organizations obtain huge beneficial aspects by involving the innovative technology in the business. Nowadays, most of the organizations have been facing challenges in implementing the innovative technology in the business due to lack of market research and financial planning. In this context, different point of views of the authors has been discussed on the particular research topic. The particular literature review has highlighted the different factors of the business development process. Besides, the process of implementing the technology into the business has also been analyzed in this particular literature review. During the mid-century, most of the organizations had faced several challenges in the business execution process due to the lack of innovative approaches. In this literature review, the challenges and opportunities for implementing new and enhanced technology in the business have been discussed in an effectual manner. Impact of Technology and Innovation in the Business Development Process Introduction: Over the past few decades, the developed countries have been enhancing their productivity performance through the implementation of technology in the business (Ritala and Sainio 2014). However, there are some significant gaps in the marketing process. Nowadays, technological advancement has been facilitating the organizations to improve their business communication in an effectual manner. Most of the business analysts have agreed with the fact that the ever-evolving technology has been driving and transforming the business every day. For instance, the innovative technology has been facilitating the organization in executing the payment method in an easier way (Bruneel et al. 2012). The implementation of innovative accounting software has been fruitful for the organizations to enhance the business opportunities. Hence, it can be assessed that the technological change has facilitated in enhancing the business communication process, which indeed facilitates in developing the business wi thin a certain timeframe. In this particular proposal, the importance of technology on business will be discussed in a detailed manner. Research questions and objectives will be formed for analyzing the research topic in a systematic manner. Moreover, a brief methodology will be provided that would consist of different tools and techniques. Research Question: The research questions are formed based on the research topic about the impact of technology and innovation on the business development process. The research questions are provided as follows: How do technology and innovation facilitate in developing the business? What types of challenges do organizations face in the process of implementing new technology in the business? What are the recommendations to new organizations for implementing the enhanced technology into the business? Research Objectives: The research objectives facilitate in executing the research activities in a systematic manner. With the involvement of the objectives, the research can be analyzed in a detailed manner. The research objectives are as follows: To understand the importance of technology and innovation in the business To evaluate the challenges of organizations to implement new and enhanced technology into the business To recommend some strategies for the new organizations to implement modern technology in the business A background to the proposal: The overall research content will be well established in this particular assignment through conducting the in-depth analysis. In the recent years, most of the organizations have been facing the difficulties of implementing new and enhanced technologies into the business due to the lack of financial resources. The technological advancement has brought a radical change to the global industry (Gadde, Hjelmgren and Skarp 2012). During the mid-century, most of the multinational organizations were facing challenges for expanding the business into the foreign market due to the lack of business communication. On the contrary, the traditional form of business has also facilitated the organizations in experiencing the profitable growth. Most of the business analysts have agreed with the fact that the technological advancement has been responsible for the enhancement of business communication. On the other hand, the innovation has also shaped up the promotional activity in an effective manner. Nowadays, a tide of articles, books, and online research are conducted based on the topic of technology and innovation and its implementation into the business. With the involvement of this particular research topic, the students could identify different aspects of technology and innovation. Hence, it can be assessed that the research topic is quite interesting due to its impact on the global business. From a students point of view, this particular research topic would facilitate in enhancing the knowledge about the global business development process. On the other hand, the students could enhance their individual knowledge on the technological changes through analyzing the particular research topic. Hence, it can be assessed that the particular research topic is an interesting topic from an academic and practical perspective. There are some problem statements for this particular research topic. The prime issue to the organizations is that they are unable to implement enhanced technology into the business due to the lack of financial resources (Sun, Huang and Wu 2012). Small and medium enterprises face challenges in enhancing the business communication process through the implementation of new and innovative technology. Besides, the organizations need to arrange a developed training session for understanding the new technology. Consequently, it needs extra financial resources. On the other hand, organizations need to invest adequate time for obtaining an enhanced outcome from the implemented technology. Before implementing the new technology, organizations need to analysis the existing market so that they could identify the demand for bringing innovative solutions into the business (Davenport 2013). Without understanding the marketing needs, organizations would not be able to identify the right solutions f or the business. The rationale of the topic indicates the process of justifying the research issues. The above-discussed issues are affecting most of the small and medium enterprises, as they are often unable to arrange the financial resources for implementing the innovative technology into the business. During the mid-century, most of the organizations had been facing issues in developing the business due to lack of technological changes (Schoenherr 2012). Despite having enhanced technology, most of the organizations still are unable to develop their business due to lack of planning and implementation. Hence, it can be assessed that a gap has been remaining in the process of business development. There are different aspects of the research topic. In this context, the importance of technological changes in the business development process will be highlighted. Besides, the challenges for implementing innovating technologies would also be discussed in an effective manner. Despite having some research barriers, the investigator will try to put reliable data for enhancing the quality of the particular research proposal. The literature review will highlight the different point of views of authors. Moreover, the investigator will utilize several online data. Hence, it might create barriers to the investigators, as the online data may not be reliable. The aim of the research topic is to evaluate the importance of technology and innovation in the business development process. In this particular research proposal, the research objectives are included which relates the research topic. On the other hand, the research questions will be developed based on the research objectives. Hence, it can be assessed that the research objectives and questions are related to each other. Research Methodology: The research methodology includes different tools and techniques for analyzing the particular research topic in an effectual manner. There are three types of the research philosophy including positivism, realism, and interpretivism. Positivism research philosophy is highly structured. It includes large samples. By including positivism research philosophy, the research topic can be analyzed in a detailed manner (Mackey and Gass 2015). On the other hand, the realism philosophy is chosen while preferred methods need be fitted in the subject. In this context, the positivism research philosophy will be selected for analyzing the research topic in a structured way. On the other hand, the positivism research philosophy will facilitate in utilizing the quantitative and qualitative data analysis techniques. By including the mixed-data, a huge number of data can be accumulated which would facilitate in enhancing the quality of the research. Research design can be categorized into three parts including explanatory, exploratory and descriptive. In the exploratory research design, the investigator generates the insight about the situation. On the other hand, the explanatory research design facilitates in explaining the research issues in an appropriate manner (Taylor, Bogdan and DeVault 2015). However, the descriptive research method contributes in analyzing the topic in a detailed manner. In this context, the descriptive research design will be utilized. The particular research design would facilitate in identifying the new and enhanced technology for the development of the business. In this particular research paper, the deductive research reasoning will be applied, as the particular reasoning will facilitate in testing the hypothesis in an appropriate manner. The deductive reasoning needs to be conducted through a particular process including some steps such as theory, hypothesis, observation or confirmation or rejection (Silverman 2016). In this context, the hypothesis can be developed to assess the impacts of technology and innovation over the business. The particular proposal will be researched followed by a logical and cohesive structure. In this assignment, the structure has been developed based on the research topic. without following a proper structure for the assignment, the analysis could not be conducted within a particular timeframe. In this context, the aims, objectives, and questions have been provided along with methodologies and data analysis process. Hence, it can be assessed that the structure of the particular proposal has been successfully formed. The methodology sections need to be included proper tools and techniques. In this particular proposal, all sections have been included properly so that the research could bring appropriate outcomes. Based on the aims and objectives of the topic, the research questions have been formed. Besides, the data analysis and methodology sections have been included, which will facilitate in outlining the entire process of data accumulation for the particular research topic (Panneerselvam 2014). In this context, the literature review will be connected with the research objectives for analyzing the research topic in an appropriate manner. Different theoretical approaches will be included in the assignment for outlining the importance of technology and innovation in the business development process. In this particular research assignment, the primary research method will be employed. With the involvement of the primary method, the reliable data can be accumulated from different sources. On the contrary, the secondary data will be avoided due to lack of data reliability. The topic is based on the technology and innovation, which is a most discussed current research topic. Hence, the primary method will facilitate in identifying the proper issues of the topic. Besides, the primary data will facilitate in evaluating the current challenges facing by the small and medium enterprises in implementing innovative technology in the business (Flick 2015). There are two sampling techniques including probability and non-probability sampling technique. In this context, the non-probability sampling technique will be utilized. By following the particular sampling technique, the biased responses can be reduced (Neuman and Robson 2012). Consequently, the data analysis will be more valid, and it will produce an effective outcome. Besides, the random sampling also facilitates in identifying the respondent or participants within a small timeframe. In this context, the target population would be employees and the management of a particular organization. For conducting the quantitative data analysis, the survey process will be followed. Some of the potential employees will be selected for the survey process. On the other hand, the quantitative analysis will be conducted followed by the interview process, where some key professionals of the particular organization will be approached for being the participants. In this research paper, the small sam ple size will be employed. For instance, 50 employees and 5 key professionals of the organization will be selected for conducting quantitative and qualitative analysis respectively. Data analysis: This particular research proposal will highlight the linkage between the literature review and research objectives and research questions. The aim of the research project is to evaluate the importance of the technology and innovation in the business development process. Onetti et al. (2012) have discussed the fact that the small and medium enterprises are facing huge issues in implementing innovating technology in the business due to lack of financial resources. However, the technological advancement has been facilitating the large organizations in developing their business communication in an efficient manner. Bijker et al. (2012) have discussed in the literature review section that there are several challenges in implementing innovating technology in the business. For instance, the organizations need to analysis the demand of the existing market so that they could identify the appropriate technology for their particular business. Duffy and Jonassen (2013) have recommended that the organizations need to provide an enhanced training session to the existing employees so that they could grab the knowledge of the new technology. In this context, both qualitative and quantitative methods will be included for obtaining the enhanced data on the research topic. With the involvement of the qualitative analysis technique, the investigator will understand the impact of innovative technology on the business development process. On the other hand, the quantitative analysis technique will shed light on the new technology and its implementation process in the business. The research will be accomplished within a particular timeframe. In this context, the research needs to be accomplished within 24 weeks or six months. Hence, different research activities will be arranged according to that time bound so that the research can be accomplished in a systematic manner. Ethics, Validity, and Reliability: In this research assignment, the reliable data will be utilized for analyzing the research topic. The primary research method will be discussed for the particular assignment. Consequently, the investigator will obtain reliable data from the respondents as well as the participants. For enhancing the data reliability, the investigator will select the non-probability sampling technique to choose the sample. The particular sampling technique will facilitate in diminishing the biased answer from the research (Pickard 2012). Some ethical issues must be considered while conducting the research. The prime ethical issue is that the investigator often uses the accumulated data for other purposes. The accumulated data must be protected in an appropriate manner. On the other hand, the respondents and the participants should not be pressurized for providing accurate data and information on the research topic (Miller et al. 2012). Sometimes, human subjects are not aware of the research outcomes. Hence, the respondents must be guided by all information about the research topic. Moreover, there should not be any hidden clause in the survey process or the interview session. The research outcome will be based on the research execution process. There would be a clear understanding of the research activities. The research process will be executed in a systematic manner. The outcome of the research would facilitate the organizations to understand the importance of technology and innovation in the business development process. On the other hand, the organizations facing issues in implementing innovative technology would identify effective solutions from this particular assignment. Hence, it can be assessed that the outcomes of the research would facilitate in executing the future research project in an effectual manner. Gantt chart: The time horizon will facilitate in accomplishing the research process within the given timeframe. In this context, 24 weeks of time will be approved for the accomplishment of the entire research. The timetable is given below: Different Research Activities 0-4 Weeks 4-8 Weeks 8-12 Weeks 12-16 Weeks 16-20 Weeks 20-24 Weeks Topic selection Secondary data accumulation Layout making Review of Literature Proposed Research Plan Selection of research technique Primary data collection Analysis of data Finding of data conclusion Rough draft Research work submission Figure: Gantt Chart (Source: Created by author) Conclusion: It can be concluded that the particular research proposal will highlight the importance of technology and innovation for the business development process. 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